Tuesday, February 25, 2020

Compare and contrast the portraiture of Klimt with the portraiture Essay

Compare and contrast the portraiture of Klimt with the portraiture Schiele - Essay Example When Klimt died back in February 6, 1918, Schiele was one of the candidates who can follow the footsteps of Klimt. With this in mind, Zwingenberger (2011, p. 60) revealed that Schiele has one time called himself as the â€Å"Silver Klimt† 6. In fact, during the early part of the 20th century, Schiele became a well-known Austrian expressionist and a figurative painter 7. Specifically the fall of the Hapsburgs Empire during the World War I has occurred back in 1918 8. In relation to the previous paintings of Klimt and Schiele, the main purpose of this study is to discuss the similarities and differences between a couple of portraits made by each of these two successful painters few years before the fall of the Hapsburgs Empire happened. To give the readers a better idea of what is to be discussed in this essay, the works of Klimt such as the The Three Ages of Woman, 1905 and Hope II,  1907–08 and Schiele’s Woman in Green Bonnet, 1914 and Green Stockings, 1914 wil l first be described in short details followed by making the comparison between the art works of Klimt and Schiele based on the title, subject-matter, aesthetics, medium, and social aspect. Klimt’s Work: â€Å"The Three Ages of Woman, 1905† Klimt’s work entitled â€Å"The Three Ages of Woman, 1905† was drawn and painted in a 178 x 198cm canvas using oil 9. Specifically the chosen subject in this particular portrait was all about the representation of a woman’s life in three (3) different stages which include childhood life, adulthood, and old age 10, 11, 12. It means that these stages in a woman’s life could range from being an infant to becoming a mother, and eventually an old lady. (See Image I – Klimt’s Work: The Three Ages of Woman, 1905 on page 4) Image I – Klimt’s Work: The Three Ages of Woman, 1905 Source: Strauss, 2013, p. 162; De Pascale, 2007, p. 98 Upon closely examining this particular portrait, the im ages of a nude baby girl and a couple of ladies in Klimt’s â€Å"The Three Ages of Woman, 1905† were drawn with a unique and colourful mixture of orange, yellow, and brownish abstract background 13. For instance, on the upper left side was an old lady followed by a fairly skinned young mother in the middle, and the young child on the middle right side of the portrait. In line with this, the creation of a unique abstract background gave more emphasis to the outline of the naked bodies of these three ladies 14, 15. On the left side of the portrait, Klimt has drawn the image of a deformed, â€Å"sagging† or â€Å"wrinkled† skin which represents the age of the old lady 16, 17, 18. Furthermore, the fact that Klimt has drawn the image of the old lady with her face bowing down strongly represents her feeling of negative emotions such as sorrow and repressed emotions 19. On the middle and right side of the portrait show the beautiful face of a young mother holdin g an innocent baby girl 20, 21. Klimt’s Work: Hope II,  1907–08 Klimt’s work entitled â€Å"Hope II,  1907–08† was drawn and painted in a 43-1/2 x 43-1/2 inches canvas using gold, platinum, and oil 22. In this portrait was a pregnant woman with her head bowed down and eyes closed. In the upper centre of the portrait shows a half-naked pregnant woman 23. Specifically the closing of the woman’s eyes in this particular portrait strongly suggest the idea that the lady has been devotedly praying or hoping for her own safety and her child’

Sunday, February 9, 2020

Behavioural Aspects of Marketing Essay Example | Topics and Well Written Essays - 2500 words

Behavioural Aspects of Marketing - Essay Example Even in the remote, unheard of societies, all people remain consumers with diverse interests and gullibility to get influenced in their decisions. Placing the consumers in the market place and psychologically dissecting their behaviour could be a cross-subject study of psychology, marketing and advertisement results. When we take consumers individually, it is necessary to take the perception and the factors influencing it. Learning and the resultant memory that motivates further action with changed or unchanged values that cause involvement and attitudes are very important. It is necessary to remember that this research region is very young, influx and energetic. It also is being 'constantly cross-fertilised' by external perspectives belonging to various disciplines. It is interesting to know the everyday activities of people. In one of the most influential works in the field, Solomon et al have impressively provided a comprehensive and contemporary detail of the currently prevalent consumer behaviour. The arguments are lively and practical while portraying the strategic marketing issues, diverse European values etc. They also provide a peek into the multi-dimensional European lifestyle, buying habits, marketing behaviour, their relationship with the global market and the behavioural fluctuations. They wrote in the preface: "The field of consumer behaviour is, to us, the study of how the world is influenced by the action of marketers. We're fortunate enough to be teachers and researchers whose work allows us to study consumers". This consumer behavioural insight has to be applied to our Whole Foods Market. USUAL BEHAVIOUR OF CONSUMERS The advertisements are so persuasive today that it is impossible not to listen or get influenced. Marketing opportunities, to a large extent are connected with the cultural dimensions that influence the behaviour issues and concepts. This does not mean that cultural compulsions do not change at all. We have seen that even in the rigidly religious countries, where almost everything is a taboo, consumer behaviour changes, but changes with ultimate slowness. Consumers are eager to new experiences, especially in the food region, with the recent food and nutrition knowledge. Solomon et al have drawn a multi-dimensional portrait of European consumers within which they have shown the European modern family structure and how it has influenced the household decision making. They have shown the traditional influence of the culture which still holds its own in addition to the influence and compulsions of income and the social class and how they command the consumer behaviour and individual decisions. Basic model of consumer decision making might follow the traditional path of problem recognition, search for the information, evaluation of alternatives, decision of choice, evaluation after the purchase and all these are adequately influenced or dictated by the values, lifestyle, cultural and cross-cultural differences. Habit forming products, non-habit forming products that are not purchased regularly fall into two different categories and are not influenced by the same decision making process. Then comes the power of